Gilt[y] of Innovation

Gilt Groupe has been recognized by Fast Company magazine as #21 of the worlds’ most innovative companies.  Just two years old and grossing $500 million in revenue last year, Gilt Group is promising great discovery.

“You come every day, and it’s new every day,” says Susan Lyne, CEO of Gilt Group.

Gilt helps designers stay in business and take risks by buying large numbers of products and influencing the online community.  When Gilt showcases a particular label on their site, traffic to that labels site increases. Gilt acts like an advertiser for labels while making exponential profit from sales. Designers benefit as much as Gilt does.  What a novel trait that a company can have full circle influence and promote not themselves but an entire industry. Kudos to Gilt!

Brought to you by Jake Weidert and Think Tank Promotional


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Filed under Apparel, Business, Innovation, PR, Thoughts

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